ALANDRA MICHELLE
Brand & Content Strategy | Social Direction | Content Production + more
The men’s shaving industry is monotonous and unchanged. OneBlade disrupts the landscape with a single blade razor managed by a pivoting head that delivers an unmatched shaving experience.
We wanted to focus on highlighting the beauty and precision of the razors while celebrating the captivating lifestyle of a OneBlade user. We also identified additional opportunities to cultivate deeper relationships with current and prospective customers by developing a narrative and medium to distribute powerful content.
RESULTS
$375K generated from email
8,000+ new emails acquired
454% increase in email revenue
Alandra Michelle, SAMSON Digital Marketing Agency, Foxes & Wolves